NSBE - CEMS MIM Dissertations
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Nova SBE is a proud member of the CEMS Alliance, a network of 33 top business schools worldwide — including 5 ranked among the 2025 Financial Times Top 20 Master’s in Management. Together, we offer the CEMS Master’s in International Management (CEMS MIM), a globally recognized program for future international leaders.
This two-year journey combines rigorous academics with hands-on experience through transversal courses, seminars, and collaborative projects co-designed across all CEMS schools. You’ll spend one semester at Nova SBE and another at a partner school, gaining both local insight and global perspective.
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- Artificial intelligence and social innovation: a systematic mapping of research and societal expectations- gaming horizons in the Mediterranean countriesPublication . Bugaro, Luciano; Cardoso, ElizabeteThis work project investigates the intersection of artificial intelligence and social innovation, utilizing a mixed-methods approach comprising a bibliometric analysis and a public perception survey. The bibliometric analysis identifies key trends, thematic clusters, and conceptual gaps in existing literature, highlighting significant definitional ambiguity. A complementary survey assesses the general public’s understanding and expectations of social innovation through AI, revealing alignment and divergences between public perception and academic discourse. Findings emphasize the need for clearer conceptualization and integration of public viewpoints, offering insights for future research and practical applications aimed at ethical, inclusive, and impactful AI-driven social innovation.
- Adopting generative AI for productivity: organizational capabilities, enablers, and barriers-unlocking the power chatGPT: identifying and evaluating use cases within the company's business functionsPublication . Gohler, Jan Kuno; Sousa, Milton deGenerative AI is rapidly transforming knowledge work, yet many organizations struggle to move beyond experimentation. This study investigates how organizational capabilities, enablers, and barriers influence the adoption of GenAI as a driver of workplace productivity. Using qualitative expert interviews across diverse industries, findings were analyzed through a TOE informed coding framework. Organizational factors, such as strategic alignment, leadership engagement, and workforce empowerment, emerged as more decisive than technological or environmental factors. This study contributes to the growing research on GenAI adoption by offering a cross-industry perspective and practical guidance for firms aiming to scale Gen AI effectively and responsibly across their operations.
- Artificial intelligence in asset management companies - an exploratory study in business practicePublication . Mencke, Eric; Cardoso, ElizabeteThis research explores the role of AI in key account management (KAM) within asset management companies. Through seven semi-structured expert interviews, key tasks, success factors, and challenges of KAM are identified, alongside current AI usage, its impact, and future organizational plans. Findings reveal minimal current AI implementation, focusing on administrative tasks, with significant potential in reporting and communication. Challenges include data sensitivity, regulatory constraints, and high implementation costs. Recommendations highlight the need for targeted training, use-case-based AI integration, and enhanced change management strategies. The study addresses a literature gap, providing insights for academia and practical implications for asset management firms.
- Adapting luxury multibrand e-commerce strategies: how can western luxury multibrand e-commerce adapt Chinese advanced strategies to reinvent themselves for market successPublication . Jiang, Bo-Yu Jack; Silveira, Catherine daThis thesis explores the strategies luxury multibrand e-commerce platforms in the US and Europe can adopt from Chinese counterparts to enhance market success. It examines how Chinese platforms like Tmall and JD.com utilize advanced technologies, personalized marketing, and immersive shopping experiences to drive consumer engagement and sales. Through qualitative interviews with Western and Chinese consumers, the study identifies key challenges and opportunities, emphasizing the importance of personalized services, interactive features, and high-quality presentation. The findings offer strategic insights for Western luxury e-commerce platforms to innovate and better connect with their target audiences in an increasingly digital marketplace.
- Antecedents and determinants of the decision to centralize the procurement functionPublication . Sousa, Pedro Carvalho Martins Guedes de; Habib, NadimThe research focuses on identifying key factors that drive companies to centralise procurement. Using a comprehensive literature review and a survey of procurement experts, the study develops and tests a conceptual framework that categorizes determinants into three main dimensions: supply side factors, internal factors, and market side factors. The survey findings suggest a significant influence of these factors on the decision to centralise procurement, with differences observed across company sizes and respondent experience levels. This research contributes to academic knowledge and practical applications in procurement strategy, providing insights to help firms optimize procurement functions in a changing global environment.
- Accelerating L´Oréal´s mass beauty sales in Germany: how to improve performance by deriving strategic recommendations from sellout data for the online retailer notinoPublication . Ilbertz, Tim Sönke; Cardoso, ElizabeteThis academic working project presents a comprehensive analysis of sellout data and secondary data sources to derive strategic recommendations for L'Oréal, the market leader in the mass beauty industry. Utilizing mixed-methods research, including micro and macro frameworks, the study focuses on enhancing L'Oréal's performance in the German market, specifically through the online retailer Notino. The key recommendations involve offering exclusive product editions on Notino and leveraging L'Oréal's innovation competencies into sustainable products and packaging to influence Notino's guidelines and gain a competitive advantage. This research provides practical and data-driven insights to accelerate L'Oréal's mass beauty sales in Germany.
- An exploratory study of early career women´s perceptions of consulting firm organisational culturePublication . Rufino, Julie Maude; Hoobler, Jenny M.This exploratory research studies differences in employer attractiveness between McKinsey and BCG as perceived by female graduate students. The study builds upon literature on employer attractiveness and company culture. Drawing from semi-structured interviews with seven female graduate students, this study identifies company culture as the most important factor in assessing employer attractiveness. BCG’s culture is perceived as more welcoming and inclusive, whereas McKinsey’s is seen as more exclusive and stricter. These differences are relevant since women attribute higher importance to inclusiveness. Three channels were identified as relevant to conveying firm culture and shaping perceptions: word of-mouth, recruiting events, and brand ambassadors.
- Applying the theory of planned behavior to predict the candidates intentions to apply to consulting firms - an empirical comparison of dach and IberiaPublication . Bienecker, Moritz Julian; Decreton, BenoitThis empirical study (n = 117) examines the suitability of the theory of planned behavior (TPB) for predicting candidates’ application intentions in the growing consulting industry. The investigation focuses on the regions DACH and Iberia, enabling a comparison of cultural value-based differences in candidates’ application decision-making. Results reveal that the TPB demonstrates partial efficacy in predicting intentions, with attitude emerging as the primary predictor. Notably, perceived behavioral control influences intentions exclusively in the DACH region, while subjective norms do not predict intentions. These findings offer valuable insights into the determinants of candidates’ application decisions, aiding consultancies facing extraordinary hiring targets.
- Analyzing drivers of brand loyalty in the luxury contextPublication . Marques, Matilde Moita dos Santos Ferreirinha; Silveira, Catherine daThis Work Project aims to investigate the drivers of brand loyalty in the luxury context, to enable brands to build and benefit from it. A literature review was carried out through the analysis of thirteen articles, which allowed the development of a suggested framework based on the results, encompassing the main transversal drivers of the various studies. To empirically test the proposed framework, a quantitative questionnaire was conducted. The results of the analysis provided valuable insights into the drivers of brand loyalty, brand attachment and brand trust. Understanding what influences these variables can help companies formulate more effective strategies to enhance brand loyalty and strengthen customer relationships
- An analysis of the acquisition of westfield by unibail-rodancoPublication . Coelho, Miguel Maria Vasconcelos Leal; Anjos, Fernando