RUN
Repositório Institucional da Universidade NOVA de Lisboa
Entradas recentes
Jornalismo de investigação na RTP: O estudo de caso do programa A Prova dos Factos
Publication . Santos, Vanessa Isabel Oliveira; Coelho, Pedro
presente relatório tem como objetivo caracterizar o jornalismo desenvolvido pelo programa A Prova dos Factos, da RTP, e verificar se, efetivamente, o programa respeita os quatro critérios estruturantes do jornalismo de investigação. Com base no estudo de Coelho et al. (2024), foram definidos os seguintes critérios: originalidade, método, fontes e ética, avaliados em todas as peças analisadas.
O estudo adotou uma metodologia mista, com a amostra definida com base no período de estágio, de outubro de 2024 a janeiro de 2025. Realizou-se uma análise qualitativa para verificar o cumprimento dos critérios que definem o conceito de jornalismo de investigação, complementada por uma análise quantitativa que permite a compreensão dos dados obtidos.
A partir do conteúdo das peças analisadas, foi possível observar a atuação do programa no jornalismo de investigação, uma prática residual em Portugal. A análise revelou que o programa A Prova dos Factos cumpriu os quatro critérios estruturantes do jornalismo de investigação apenas em duas das catorze reportagens analisadas, correspondendo a aproximadamente 14,29% das peças.
La calle viene a la clase
Publication . Lagunas, Neus; Departamento de Línguas, Culturas e Literaturas Modernas (DLCLM)
Understanding domestic perceptions of Spanish luxury brands: the dynamics of resonance in Spain
Publication . Guzman, Santiago; Pinkhasov, Michael; Risques, Inês
This study investigates a distinct paradox within the Spanish luxury market: despite a rich heritage of craftsmanship and creativity, domestic luxury brands generate weaker emotional resonance among Spanish consumers compared to globally established brands. Employing a
mixed-methods approach that combines a consumer survey with stakeholder interviews, the study analyzes how communication style, perceived value, and cultural establishment influence brand attachment and purchase intention in Spain. Grounded in frameworks of luxury perception and brand resonance, this research identifies the symbolic and cultural drivers shaping the interpretation of domestic luxury and clarifies the mechanisms underlying Spain’s domestic perception gap.
Creation of a "Cascais ópera" sustainability guide
Publication . Carvalho, Inês Pinto; Martins, Luis Veiga
This Work Project develops a tailored sustainability guide to Cascais Ópera, addressing the organization’s need for a more structured approach to sustainability. Build on a qualitative analysis, current sustainability practices were identified and evaluated across environmental,
social and economic dimensions. The analysis revealed strengths but also highlighted the absence of monitoring tools and formalized processes. Therefore, the CARE methodology and a set of new sustainability initiatives were proposed. While constrained by several limitations, including the lack of live event observation, the project offers a practical structure that supports Cascais Ópera in consolidating sustainability as part of its core identity.
ESA BIC Sweden: maximizing impact as a business incubator
Publication . Soderberg, Emma; Cunha, Miguel Pina e
This thesis presents a pedagogical case and teaching note on ESA BIC Sweden, a national space incubator facing the challenge of attracting a more diverse pool of upstream and downstream entrepreneurs. Set in a rapidly evolving geopolitical and technological landscape,
the case examines how formal rules, norms and cognitive assumptions shape the incubator’s room to maneuver, and how leadership can structure fast, high-quality strategic decisions under these constraints. Designed for master’s level courses in strategy, innovation and
entrepreneurship, the case offers rich material for analyzing organizational adaptation within complex institutional constraints.