RUN
Repositório Institucional da Universidade NOVA de Lisboa
Entradas recentes
From potential to practice: barriers and risk to artificial intelligence adoption in renewable energy operations & maintenance and devolution of the industry onshore wind in German: a market entry strategy
Publication . Alves, Joana Ribeiro Costa Ramalho; Habib, Nadim
This work project investigates the barriers and future opportunities for Artificial Intelligence adoption in operations and maintenance within the wind energy sector. Using the TOE framework and insights from semi-structured expert interviews, the study identifies technological, organizational, and environmental constraints that limit adoption. Horizon scanning reveals how artificial intelligence could evolve from a supportive tool to a key orchestrator in decentralized energy systems. The project offers strategic recommendations for the Company and similar firms to leverage artificial intelligence in targeted use cases, driving efficiency and resilience in an increasingly competitive and digitized renewable energy landscape.
Strategic intent vs. operational reality: a qualitative study of leadership alignment in industry-shaping the future of finance leadership
Publication . Le, Phan Ha Anh Fabienne; Leonardo, José Miguel
This study investigates how industrial leaders understand and enact their strategic role in aligningexecution with organizational strategy. Drawing on 23 semi-structured interviews across leadership levels and guided by thematic analysis, the research explores challenges related to role clarity, vertical alignment, structural complexity, behavioral dynamics, and tool integration. Findings reveal partial but insufficient comprehension of strategic roles, marked by fragmented communication, inconsistent onboarding, and underutilized feedback systems. While tools like OKRs exist, their effectiveness is limited without behavioral reinforcement and contextual integration. The study contributes to alignment theory by emphasizing the interplay between leadership behavior and structural enablers, and offers practical implications for
onboarding, leadership development, and system design.
Setting an AI strategy for a consulting firm focusing on core business and supporting processes
Publication . Bernegg, Lucas; Lavado, Susana; Mestrinho, Lénia
This project develops a strategic plan to position Artificial Intelligence (AI) at the core of Intero Consulting's operations. Using the Technology-Organization-Environment framework and qualitative internal insights, the firm’s readiness for AI adoption and key challenges are
identified. These initial findings complemented with external expertise were leveraged into Bernard Marr’s AI use case and AI strategy frameworks. Using these frameworks, AI use cases are defined and combined in an overall AI strategy following specific recommendations related to data, technical and legal requirements, skills, implementation and change management which have the potential to enhance day-to-day productivity and generate new revenue streams.
Shaping the future of grocery retail: a consulting lab on integrating generative artificial intelligence to enhance in-store operations of a Portuguese grocery retailer: establishing the framework for implementation strategy and pilot roadmap execution
Publication . Silva, Diana Rosendo da; Casquinho, Constança
The project explores the application of Generative-AI to improve in-store operational efficiency at a Portuguese grocery retailer. The project focuses specifically on the implementation roadmap of a chatbot designed to assist in-store employees by streamlining task execution and enhancing productivity. Through detailed analysis, the study assesses the operational and financial feasibility of the chatbot. It also outlines the development of a pilot project to evaluate key performance indicators and measure the chatbot’s impact. Finally, the study presents strategic recommendations for a full-scale rollout, including governance and change management metrics to ensure seamless integration and long-term success within store operations
Preserving culture in growing entrepreneurial companies. A qualitative study on German startups. - navigating the dynamics of cultural alignment
Publication . Pfennigsdorf, Pauline; Berti, Marco
This study examines how organizational culture is preserved as startups scale, focusing on cultural alignment, leadership, employee engagement, and scaling processes in the German entrepreneurial ecosystem. Through qualitative interviews at five startups, the study uncovers strategies for integrating core values into hiring, leadership, and remote and hybrid workplaces. Findings highlight the importance of transparent leadership, structured onboarding, and inclusive rituals for sustaining cohesive identities. The resulting framework addresses evolving complexities and bridges theory with practices. This study offers actionable insights for startup founders and human-resource professionals seeking to maintain cultural coherence and performance in dynamic, high-growth environments.