Publicação
Internationalization plan for imeguisa Portugal - in-depth analysis of Turkey and Lr on international entry mode selection
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.author | Lucena, Pedro Alexandre Ferreira | |
| dc.date.accessioned | 2024-09-23T09:09:14Z | |
| dc.date.available | 2024-09-23T09:09:14Z | |
| dc.date.issued | 2023-01-24 | |
| dc.date.submitted | 2023-01-24 | |
| dc.description.abstract | This paper investigates an internationalisation strategy for Imeguisa Portugal, a SME focused on producing intralogistics solutions. The pandemic, the Ukraine war and, the rise in inflation, pose an enormous challenge, thus, a structured internationalisation plan gains importance for companies aiming to venture into foreign markets. Company’s data, and data collected from databases were incorporated, and analysed to generate information. After the company, industry, and country analyses, Mexico was determined to have the highest potential as a target market. Exportation was deemed the most suitable entry strategy. Although the company may not be in the best position to internationalise, we believe that if the company follows the plan outlined, it can succeed internationally. | pt_PT |
| dc.identifier.tid | 203316525 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/172213 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Internationalization plan | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Entry modes | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.title | Internationalization plan for imeguisa Portugal - in-depth analysis of Turkey and Lr on international entry mode selection | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from Nova School of Business and Economics. | pt_PT |