NSBE - MA Dissertations
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- FutureBOX.TVPublication . Hoefman, Robert-Jan; Soeiro, Filipe CastroThis project describes the business plan about the software solution FutureBOX.TV. This is a software that solution enables users to broadcast, manage and control (rich) media content globally on the web and/or over a network of digital signs. The Portuguese software company Viatecla is planning to launch this product initially in the Portuguese tourism sector with the focus on Travel agencies. This plan serves as a basis for a discussion.
- Field lab - entrepreneurial innovative ventures: Microsoft - local software economyPublication . Alves, Ricardo Samuel Abecassis Empis da Cruz; Soeiro, Filipe CastroThe LSE Ecosystem model or LSE Incubator focuses in the structures and processes that are needed to support the solid development of ideas, start ups and SMEs into strong businesses, in the Portuguese software market. In 2007 Portugal was one of the countries with lowest private equity funding on entrepreneurship, only 0.1% of GDP. Measures were taken to improve this and now Portugal has registered the highest increase in investment being made in the entrepreneurial ICT sector, increasing 143.1% in 2008, of which 30% were in ICT start ups. However this growth hasn’t been accompanied by an increase in business support. It lacks structures that can help to generate more efficient and productive results, especially in this sector where outcome of investments is still low.
- Corporate real estate strategies – a multinational approachPublication . Ferreira, Pedro Manuel Costa dos Reis Ferreira; Costa, Luís Almeida eCRE strategies have proved to contribute to the creation of competitive advantages by integrating corporate value and the organizational culture across multi-locations. CRE strategies also facilitate attracting and retaining best talent. Through a qualitative research method of case study, this paper examines the impact of changes in the CRE strategies of McDonald’s and Hewlett Packard, both companies being multinational firms that represent the two main segments of CRE: retail and offices. Findings indicate that the changed strategies have provided for increased revenue and higher shareholder value in the case of McDonald’s and enhanced space utilization, comfortable working environment and a global design standard for all offices and workstations of HP. The study also analyzes the option of selling and leasing back CRE assets against owning them.
- How differently do our non-large companies listed on the Portuguese stock exchange perform?Publication . Mourato, Pedro; Costa, J. C. Rodrigues daBehind the glamour of the largest and more mature companies listed on Stock Exchanges all over the world there is a much larger segment of companies also listed that tend to perform differently from the most visible ones. This visibility is also magnified by the fact that those large companies are part of the sample indices computed for most markets in order to translate the entire listed market with a small but manageable sample of companies. However, on many exchanges new indices have been created to place the different segments of the remaining listed market – micro, small and medium capitalization companies under the spotlight of investors. This not only brings more visibility to these non-large firms, but also contributes to improving the liquidity of these companies and, more importantly, to uncovering the so-called Size Effect. Through the construction of a new MidCap share Index, this work aims to bring visibility to our companies that are not included in the PSI20 Index and check the existence of the above mentioned Size Effect in our market.
- Vodafone Portugal entry in the Pay-TV Market: What is the Potential for Profitability?Publication . Correia, Pedro Filipe Vieira Rebelo; Costa, Luís AlmeidaThis paper is intended to be a case study assessing Vodafone Portugal’s potential for profitability in the Portuguese pay-TV market. The paper is subdivided into a case presentation and a case discussion. The purpose of the case discussion is twofold. A first part covers an analysis on the key factors affecting market structural attractiveness and its impact on margins. A second part assesses the potential for Vodafone Portugal to achieve a sustainable competitive advantage in the market. Here, two research streams are applied. On the one hand, the resource-based view is followed, focusing on firms’ specific resources as a determinant of competitive advantage. On the other hand, it is analysed the extent to which privileged market positions from Vodafone Portugal or the incumbents can be a source of competitive advantage.
- Implementation strategy for Temahome in the Turkish furniture marketPublication . Catarino, Pedro Miguel Simões Ferrer; Dahab, Sonia; Soeiro, Filipe CastroOver the last decade we observed huge discrepancies in the Worldwide evolution of furniture consumption. Particularly, its boom in some emergent economies was accompanied by marginal growth rates in the most developed nations. This phenomenon creates a challenge for a company whose sales have been directed to high income countries. In that sense, more than just a tactical maneuver, a successful implementation in Turkey will constitute a crucial strategic landmark for Temahome. Due to the fact that Turkey's characteristics are substantially different from what Temahome is used to, a correct approach will require a deep understanding not only of the firm's internal resources, capabilities and experience, but also of the specific characteristics of the Turkish furniture industry. This external analysis comprised intensive data collection, interviews with key players in this industry and a 1-week journey to Turkey. The balance between Temahome's internal characteristics and the external features of the Turkish market led to the conclusion that exportation through sales agents represents the most suitable mode of entry. Firstly, they are more willing to generate sales instead of just responding to them, which is particularly important in a country where Temahome's products are still widely unknown. Secondly, sales agents allows the exporting company to maintain a higher control level over its marketing mix in the importing country. However, due to the risks inherent to this project, it will be crucial to guarantee some flexibility to future adaptations. Thus, establishing a continuous monitoring scheme constitutes a necessary condition for Temahome's long-term profitability in Turkey.
- Case-Study: Sagres beer and its sponsorship strategy - will Sagres score with Sport Lisboa e Benfica?Publication . Nunes, Paula Alexandra Jacinta; Vasconcelos, LuisIn the last day of 2008, Sagres signed a “long-term” sponsorship contract with Sport Lisboa e Benfica that reinforced the support of the beer brand to football, as well as, to one of the greatest Portuguese sports clubs. This case reviews Sagres’ search for leadership in the Portuguese beer market along with its strategy of association with football. It focuses on understanding Sagres’ gains and the implications for the dynamics of the Portuguese beer market.
- Liberalisation in interconnected markets: the case of natural gasPublication . Rocha, Marta Proença de Almeida Oliveira; Seabra, Maria do Carmo; Rodrigues, Paulo M.M.The purpose of this work is to analyse whether the ongoing liberalisation of the natural gas market is achieving its goal, namely the attainment of significant price decreases and technological innovations, through the liberalisation of some non-subadditive market segments. The potential benefits of liberalisation will be stronger the weaker the link between natural gas and oil prices. Hence, in this work we investigate the evolution of the relationship between gas and oil prices in an attempt to determine the level of integration of the submarkets. Using a series of gas, oil and electricity prices for the period 2004-2009, a vector autoregressive model is estimated, and the Johansen procedure and an impulse response function are applied. Empirical results indicate that there is a long-run relationship between gas and oil prices. In the short-run, the relationship between electricity and gas prices is stronger than the oil and gas relation. Thus, interconnection among the energy submarkets should be considered when implementing a liberalisation process
- Case study: controlling SkylandPublication . Almeida, Marta Malheiro de; Cruz, InêsIt was a late afternoon of July 2009 and Mr. Sky was standing out of the balcony in what has been, many million years ago, a glacier. Looking above he could gaze at a wonderful sunset, which was painting in pink the magnificent mountains of Serra da Estrela. At this moment a mixture of feelings rose in his mind, as he had just signed the contract to manage SkyPark starting next week and for the following 20 years. With no past data nor resources to help him with this task, and a full-time job different from SkyPark management, Mr. Sky has to assure high profitability of this park, both in the short and long term. Due to his long experience in management, he knows exactly what is needed: a management control system that will allow him to have a close and fast monitoring of SkyPark’s performance. With a life time spent in Lisbon, Mr. Sky decided to make something to the place that saw him grow – Serra da Estrela. This region has been suffering from desertification, industries are closing every day, and living there has become more and more difficult. However, this has not always been like that. Previously, Serra da Estrela was full of life, its industrial park now abandoned, was once a textile producer for the whole country. Mr. Sky main goal is to bring back to his region, what it has been losing throughout the years. To accomplish his goal, Mr. Sky set up SkyCo1, a holding company that incorporates several enterprises operating in different businesses. One of these companies is SkyLand, which main purpose is to manage SkyPark.
- Risky behaviour and HIV/AIDS-related stigma in ZimbabwePublication . Soares, Marisa Amarante; Delavande, AdelineHIV/AIDS-related stigma and discrimination have been getting more and more attention by researchers and policy-makers. Since stigma has direct impact on the way-of-living of PLHA1 and their decision-making process, it can be an important key in the spread of HIV. Zimbabwe is one of the countries with the highest HIV prevalence rates and, thus, it would be interesting to investigate whether stigma had any impact on the course of the epidemic in that country. My goal in this Work Project was to investigate the determinants of stigma at the individual level and the impact of stigma on individual behaviour (namely condom use and testing).