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Internationalization plan for imeguisa Portugal - in-depth analysis of Turkey and Lr on international entry mode selection
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This paper investigates an internationalisation strategy for Imeguisa Portugal, a SME focused
on producing intralogistics solutions. The pandemic, the Ukraine war and, the rise in inflation,
pose an enormous challenge, thus, a structured internationalisation plan gains importance for
companies aiming to venture into foreign markets.
Company’s data, and data collected from databases were incorporated, and analysed to
generate information. After the company, industry, and country analyses, Mexico was
determined to have the highest potential as a target market. Exportation was deemed the most
suitable entry strategy. Although the company may not be in the best position to
internationalise, we believe that if the company follows the plan outlined, it can succeed
internationally.
Descrição
Palavras-chave
Internationalization plan Market selection Entry modes Strategy