A carregar...
Publicação
A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 6.45 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The aim of this work project is to suggest a communication plan to solve an identified problem of Continente, the food retail leader in the Portuguese market. To identify the current communication problems of the brand, a quantitative questionnaire was conducted together with two models – Creative Business Ideas Development and 4 Though Starters. Several problems were found but the one selected was the fact that consumption in Continente stores is mainly made on a monthly basis. I propose a communication plan to promote fresh products of Continente own brands as a solution to this problem.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Communication plan Continente Own brands Fresh products