Publicação
A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands
| dc.contributor.advisor | Agante, Luísa | |
| dc.contributor.author | Alves, Filipa Almeida da Silva | |
| dc.date.accessioned | 2013-05-14T09:01:39Z | |
| dc.date.available | 2013-05-14T09:01:39Z | |
| dc.date.issued | 2012-06 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | por |
| dc.description.abstract | The aim of this work project is to suggest a communication plan to solve an identified problem of Continente, the food retail leader in the Portuguese market. To identify the current communication problems of the brand, a quantitative questionnaire was conducted together with two models – Creative Business Ideas Development and 4 Though Starters. Several problems were found but the one selected was the fact that consumption in Continente stores is mainly made on a monthly basis. I propose a communication plan to promote fresh products of Continente own brands as a solution to this problem. | por |
| dc.identifier.uri | http://hdl.handle.net/10362/9587 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | no | por |
| dc.publisher | NSBE - UNL | por |
| dc.subject | Communication plan | por |
| dc.subject | Continente | por |
| dc.subject | Own brands | por |
| dc.subject | Fresh products | por |
| dc.title | A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |