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Main differences in strategic decisions between sharing economy platforms and collaborative consumption platforms
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| 1.57 MB | Adobe PDF |
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Resumo(s)
Literature on sharing economy is still very limited and lacks clear boundaries to which
businesses should and should not be included in its sphere. The present study defines the
differences and similarities between the business models of pure sharing economy
platforms, such as Turo, and collaborative consumption platforms, such as DriveNow, as
both are frequently included in the sharing economy sphere. Using the business model
canvas framework to compare each of the nine elements that constitute both business
models, results show that the customer interface is the only similarity between the two
business models while the value proposition, infrastructure management and financial
aspects differ significantly between sharing economy and collaborative consumption
platforms. Based on these results, it is clear that pure sharing economy platforms and
collaborative consumption platforms should not be treated indifferently as part of the
sharing economy sphere as generalizations would lead to wrong conclusions based on
incorrect assumptions.
Descrição
Palavras-chave
Management platforms sharing economy collaborative canvas