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A journey towards sustainability: the Coca-Cola company case study
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 978.96 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Responding to a challenge of sustainability and tracking the nature and scope of the
company’s sustainable goals will profoundly affect the competitiveness, and perhaps even
survival of the organizations. However, willing corporations still do not have efficient
sustainable long-term orientation. The United Nation’s Agenda 2030 and its 17 Sustainable
Development Goals (SDGs) have pointed the direction for achieving sustainability,
concurrently becoming its powerful ally. This paper walks the reader through the journey The
Coca-Cola Company managers had to undergo on a way towards sustainability. It enables
discussions on how to overcome managerial challenges and capabilities needed to successfully
integrate sustainability into the organization’s operations and tackle arousing industrial tensions
which occur along the growing trend of sustainability.
Descrição
Palavras-chave
Sustainability development Sustainable development goals (SDGs) Coca-Cola Decision-making