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Publicação
Connect to success consulting program Portugal 4All senses: how to effectively reach the Brazilian market?
Orientador(es)
Resumo(s)
This paper attempts to assist Portugal 4all Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and secondary data sources our findings suggested that the online channels are the target’s preferred communication channel. Moreover, we proposed a 3-year communication plan as well as its financial plan to assess the project’s viability.
Descrição
Palavras-chave
Portugal 4all senses Accessible tourism Brazil Communication channels