Publicação
Connect to success consulting program Portugal 4All senses: how to effectively reach the Brazilian market?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lopes, Aníbal | |
| dc.contributor.author | Silva, Ana Teresa Cardoso Ceia da | |
| dc.contributor.author | Garcia, Bianca Vieira | |
| dc.contributor.author | Luis, Mónica Alexandra Farinha | |
| dc.date.accessioned | 2019-05-07T13:48:48Z | |
| dc.date.available | 2019-05-07T13:48:48Z | |
| dc.date.issued | 2019-01-14 | |
| dc.description.abstract | This paper attempts to assist Portugal 4all Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and secondary data sources our findings suggested that the online channels are the target’s preferred communication channel. Moreover, we proposed a 3-year communication plan as well as its financial plan to assess the project’s viability. | pt_PT |
| dc.identifier.tid | 202223337 | pt_PT |
| dc.identifier.tid | 202223426 | |
| dc.identifier.tid | 202224031 | |
| dc.identifier.uri | http://hdl.handle.net/10362/68864 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Portugal 4all senses | pt_PT |
| dc.subject | Accessible tourism | pt_PT |
| dc.subject | Brazil | pt_PT |
| dc.subject | Communication channels | pt_PT |
| dc.title | Connect to success consulting program Portugal 4All senses: how to effectively reach the Brazilian market? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |