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Build the brand identity for the new brand you are creating, and explain the brand elements you have chosen, liasing with the positioning choices you have made for the brand
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Orientador(es)
Resumo(s)
Branding is all about creating differences. Differences that will ultimately make consumers choose a
brand over another. In a world overloaded by brands, the concept of brand identity has never been
more important. Identity is much more than just deciding on the logo or name of a brand, it requires
strategic planning and need to fit the current positioning of the brand. In this report, it is presented the
brand identity for the new SBG’s sangria brand as well as its elements: name, slogan, logo and
packaging.
Descrição
Palavras-chave
Brand identity prism Name Logo and packaging