Publicação
Build the brand identity for the new brand you are creating, and explain the brand elements you have chosen, liasing with the positioning choices you have made for the brand
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Calheiros, Rita Fernandes Milhão Barbot | |
| dc.date.accessioned | 2019-04-30T15:20:12Z | |
| dc.date.available | 2022-06-01T00:31:33Z | |
| dc.date.issued | 2019-01-16 | |
| dc.description.abstract | Branding is all about creating differences. Differences that will ultimately make consumers choose a brand over another. In a world overloaded by brands, the concept of brand identity has never been more important. Identity is much more than just deciding on the logo or name of a brand, it requires strategic planning and need to fit the current positioning of the brand. In this report, it is presented the brand identity for the new SBG’s sangria brand as well as its elements: name, slogan, logo and packaging. | pt_PT |
| dc.identifier.tid | 202225089 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/68139 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Brand identity prism | pt_PT |
| dc.subject | Name | pt_PT |
| dc.subject | Logo and packaging | pt_PT |
| dc.title | Build the brand identity for the new brand you are creating, and explain the brand elements you have chosen, liasing with the positioning choices you have made for the brand | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |