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How to drive innovation? Analyzing the innovation process underlying the current program structure at Daimler FC think! tank
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This thesis assesses the innovation programs offered by Daimler Finance and Controlling think!
tank with regard to the comprehensiveness of steps in the innovation process they cover. Innovation
has long been acknowledged as a main driver of competitiveness and growth, with researchers
highlighting the need to view innovation as a process. To support FC think! tank in finding possible
ways of innovation program improvement, an ideal-typical innovation process is derived from the
literature and compared to the structure of the FC think! tank programs, which are addressed in
more detail in a short case about the unit. It is recommended that the programs should possibly
extend their structure to support innovation teams more comprehensiv
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Innovation Corporate innovation Innovation process Innovation process model