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International market selection applied to a foreign direct investment of a SME
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Resumo(s)
The work project “International Market Selection Applied to a Foreign Direct Investment of a
SME” seeks to find a solution to the organizational challenge of Boyens Backservice GmbH,
a German SME, to identify, evaluate and select most preferable markets for a foreign direct
investment. The method follows a three-step approach. First core markets are identified,
which are then evaluated to the general FDI feasibility. This is concluded by an in-depth
market analysis of the top two identified markets. The outcome yields the Czech market as the
most preferable.
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International market selection Foreign direct investment SME International business