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Application of the lean startup methodology: business idea validation in the area of triathlon and training
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| 666.86 KB | Adobe PDF | |||
| 4.12 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The combination of triathlon and training presents a huge market opportunity for new business
models. In entrepreneurship, the Lean Startup concept has gained significant popularity
providing a scientific and structured process to use continuous innovation to create radically
successful businesses. Seizing the opportunity presented, the vision on which this thesis is build
is to help people train better while creating a sustainable business according to LS principles.
Focused on the customer discovery process, this paper identifies the smallest solution with the
most focused set of features that will drive a customer purchase by validating the customer,
problem and solution hypotheses.
Descrição
Palavras-chave
Lean startup Customer development Validated learning Triathlon