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Analysis and evaluation of gowth possibilities for the company pop solutions group
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.8 MB | Adobe PDF | |||
| 1.2 MB | Adobe PDF |
Orientador(es)
Resumo(s)
POP Solutions Group is a Belgian medium-sized point-of-sales display producer, which
offers its customers an all-in-one solution for marketing, designing, producing of POS
activities and analyzing consumer behavior. Due to the relatively saturated market and
customers in Belgium, the company considers two possibilities to grow: customer
diversification or internationalization. A detailed analysis of the possibilities has been
conducted and concluded in a recommendation of internationalization within the European
Union. A scoring model, based on carefully selected criteria concluded that Germany would
be the fitting market for an internationalization, keeping in mind POP´s business model, most
attractive industries, and potential risks.
Descrição
Palavras-chave
Internationalisation Customer segmentation MNEs SMEs