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Analysis and evaluation of gowth possibilities for the company pop solutions group

2017-01-20Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorRodrigues, Luis Manuel da Silva
dc.contributor.authorBehrens, Franziska Ruth Eva Masrgarethe
dc.date.accessioned2017-09-18T14:15:01Z
dc.date.available2017-09-18T14:15:01Z
dc.date.issued2017-01-20
dc.description.abstractPOP Solutions Group is a Belgian medium-sized point-of-sales display producer, which offers its customers an all-in-one solution for marketing, designing, producing of POS activities and analyzing consumer behavior. Due to the relatively saturated market and customers in Belgium, the company considers two possibilities to grow: customer diversification or internationalization. A detailed analysis of the possibilities has been conducted and concluded in a recommendation of internationalization within the European Union. A scoring model, based on carefully selected criteria concluded that Germany would be the fitting market for an internationalization, keeping in mind POP´s business model, most attractive industries, and potential risks.pt_PT
dc.identifier.tid201714493pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/23342
dc.language.isoengpt_PT
dc.subjectInternationalisationpt_PT
dc.subjectCustomer segmentationpt_PT
dc.subjectMNEspt_PT
dc.subjectSMEspt_PT
dc.titleAnalysis and evaluation of gowth possibilities for the company pop solutions grouppt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations