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Internationalization process of skypro shoes in the east coast of the US
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Resumo(s)
This work project studies the internationalization potential of Abotoa SA, in particular to
Skypro, its footwear brand targeted at aviation professionals, to the East Coast of the US. I
firstly developed a company overview followed by a detailed analysis of country criteria
based on population, country risk, the airline and footwear industries, consumer behavior and
aviation professionals’ profile. Based on company information, statistic and governmental
data, as well as professional insights from clients and aviation professionals, I further
developed the internationalization plan, focusing on the B2C market, concluding that it will
bring benefits to the company.
Descrição
Palavras-chave
skypro Airline industry Footwear East coast of the US