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Expansion business plan to HUB,S.A.: HUB and Aktion- defferent concepts, the same commitement
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Resumo(s)
This Business Plan aims to study, analyse and conclude about the feasibility of HUB,S.A.'s intended
strategy for the development of a hostel chain. In one side there is HUB, a brand associated to urban
areas and characterized by having big units (between 125 and 200 beds) that targets not only groups of
youth travellers but also the Student Housing segment. On the other side there is AKTION, a brand
associated to rural areas where Active Tourism plays an important role and that functions in a franchise
system basis; an idea that is still not developed in the Hostels Market.
Descrição
Palavras-chave
Franchise Hostel Student housing Active tourism