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Surf Portugal - redefining the business strategy using the value creation wheel framework
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| 460.67 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The aim of the Work Project is to provide an in-depth analysis of the challenges SURF
Portugal - Portugal’s leading surf publication, is currently faced with, and to offer a series
of recommendations to enable the company achieve a stable financial situation and
sustainable growth in the long-run. The Work Project will initially explore the external
and internal drivers of the company’s declining profitability, followed by a detailed
description of the process employed together with the company’s key decision-makers in
pursuance of developing relevant, practical recommendations. The framework utilised is
the Value Creation Wheel advanced by Prof. Luis Filipe Lages. Lastly, the Work Project
will set forth a series of personal insights and reflections with regards to the Project and
the author’s contribution towards its completion.
Descrição
CEMS
Palavras-chave
Strategy Surf Value creation Value creation wheel