Publicação
Surf Portugal - redefining the business strategy using the value creation wheel framework
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lages, Luís Filipe | |
| dc.contributor.author | Imbarus, Patricia Roxana | |
| dc.date.accessioned | 2017-04-26T14:02:57Z | |
| dc.date.available | 2019-06-01T00:30:38Z | |
| dc.date.issued | 2016-06-27 | |
| dc.description | CEMS | pt_PT |
| dc.description.abstract | The aim of the Work Project is to provide an in-depth analysis of the challenges SURF Portugal - Portugal’s leading surf publication, is currently faced with, and to offer a series of recommendations to enable the company achieve a stable financial situation and sustainable growth in the long-run. The Work Project will initially explore the external and internal drivers of the company’s declining profitability, followed by a detailed description of the process employed together with the company’s key decision-makers in pursuance of developing relevant, practical recommendations. The framework utilised is the Value Creation Wheel advanced by Prof. Luis Filipe Lages. Lastly, the Work Project will set forth a series of personal insights and reflections with regards to the Project and the author’s contribution towards its completion. | pt_PT |
| dc.identifier.tid | 201526824 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20554 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Surf | pt_PT |
| dc.subject | Value creation | pt_PT |
| dc.subject | Value creation wheel | pt_PT |
| dc.title | Surf Portugal - redefining the business strategy using the value creation wheel framework | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |