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New International Market and Features Strategy for Liunian in collaboration with Liunian
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| 1.87 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
WeCare, Ltd. an aspiring Chinese mobile application start up has recently launched its first
mobile application product in China. As of February 2016, the application concentrated on its
basic product idea and was consequently held rather simple and to a minimum.
During the course of this project a team of four CEMS students helped the company to come
up with a set of new, innovative product feature ideas that can further enhance the product’s
value proposition. Moreover, the team supported WeCare’s vision to internationalize in the
future by identifying the most promising markets to expand into.
Descrição
CEMS
Palavras-chave
Product development Multi generation product plan Internationalization Growth strategy