Publicação
New International Market and Features Strategy for Liunian in collaboration with Liunian
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Zhong, Wen | |
| dc.contributor.advisor | Cunha, Rita Campos e | |
| dc.contributor.author | Guettler, Lukas Leonard | |
| dc.date.accessioned | 2017-04-24T10:13:19Z | |
| dc.date.available | 2019-09-01T00:30:28Z | |
| dc.date.issued | 2016-09-19 | |
| dc.description | CEMS | pt_PT |
| dc.description.abstract | WeCare, Ltd. an aspiring Chinese mobile application start up has recently launched its first mobile application product in China. As of February 2016, the application concentrated on its basic product idea and was consequently held rather simple and to a minimum. During the course of this project a team of four CEMS students helped the company to come up with a set of new, innovative product feature ideas that can further enhance the product’s value proposition. Moreover, the team supported WeCare’s vision to internationalize in the future by identifying the most promising markets to expand into. | pt_PT |
| dc.identifier.tid | 201530511 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20541 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Product development | pt_PT |
| dc.subject | Multi generation product plan | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Growth strategy | pt_PT |
| dc.title | New International Market and Features Strategy for Liunian in collaboration with Liunian | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |