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Development of an online solution to integrate small foodservice clients in an online basis relationship model
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Autores
Orientador(es)
Resumo(s)
The multinational food processing company BRF S.A., which is routed in Brazil, faces the
challenge to keep up with the recent innovations within the foodservice market. This work
project is set up as a case study, which investigates how to digitize the relationship between
BRF and its business clients, with the aim to uncover cost efficiencies and increase customer
satisfaction. The focus of this project is to innovate the state of the art in sales and customer
service by the usage of the Design Thinking methodology.
Descrição
CEMS
Palavras-chave
BRF S.A Foodservice Digital innovation CRM Big data Design thinking Case study e-CRM