Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20505
Título: Developing an entry strategy for Claus Porto to the German market
Autor: Coelho, Diogo
Orientador: Cunha, Alexandre Dias da
Palavras-chave: Internationalization
Premium segment
German market
Data de Defesa: 31-Mai-2016
Resumo: Claus Porto is the high-end and international brand of Ach Brito, a Portuguese producer of soaps and other beauty and personal care products. Claus Porto has endured and succeeded the test of time, but has faced numerous “ups and downs”. With Claus Porto at the heart of the firm (potential) value, the current vision is to growth the brand internationally. The challenge of the Business Project was to develop an entry strategy for Claus Porto to the German Market. The analysis and recommendations are described in this paper. Finally, a brief academic discussion on firm internationalization and a scoring model to measure the attractiveness of international markets are presented.
Descrição: CEMS
URI: http://hdl.handle.net/10362/20505
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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