Publicação
Developing an entry strategy for Claus Porto to the German market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cunha, Alexandre Dias da | |
| dc.contributor.author | Coelho, Diogo Gil dos Santos Aires | |
| dc.date.accessioned | 2017-04-19T14:20:09Z | |
| dc.date.available | 2019-05-01T00:30:31Z | |
| dc.date.issued | 2016-05-31 | |
| dc.description | CEMS | pt_PT |
| dc.description.abstract | Claus Porto is the high-end and international brand of Ach Brito, a Portuguese producer of soaps and other beauty and personal care products. Claus Porto has endured and succeeded the test of time, but has faced numerous “ups and downs”. With Claus Porto at the heart of the firm (potential) value, the current vision is to growth the brand internationally. The challenge of the Business Project was to develop an entry strategy for Claus Porto to the German Market. The analysis and recommendations are described in this paper. Finally, a brief academic discussion on firm internationalization and a scoring model to measure the attractiveness of international markets are presented. | pt_PT |
| dc.identifier.tid | 201523736 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20505 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Premium segment | pt_PT |
| dc.subject | German market | pt_PT |
| dc.title | Developing an entry strategy for Claus Porto to the German market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |