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Audiências na Fox International Channels : o impacto dos estudos e pesquisas na programação da FOX
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O estágio curricular inserido na componente não-letiva do mestrado de Ciências da Comunicação - Comunicação Estratégica é o foco principal ao longo de todos os temas abordados neste relatório.
A Fox International Channels é uma empresa subsidiária pela 21st Century FOX que, em Portugal, se foca principalmente em produzir e distribuir conteúdos de entretenimento e documental (FOX, FOX Life, FOX Movies, FOX Crime, FOX Comedy, NGC e 24 Kitchen).
De modo a otimizar os resultados de cada um dos canais existe um departamento de research que foca algumas das suas atividades em analisar os resultados de cada canal e posteriormente, justificar os mesmos.
Estas análises são partilhadas com os programadores de modo a que eles possam avaliar cada uma das situações e tomarem decisões cujo objetivo seja a constante evolução dos canais.
The internship inserted into the non-teaching component of the MA Science of Communication – Strategic Communication is the main focus through all the topics in this report. Fox International Channels is a company owned by 21st Century FOX. In Portugal the main focus are producing and transmitting entertainment and factual contents (FOX, FOX Life, FOX Movies, FOX Crime, FOX Comedy, NGC and 24 Kitchen). Being the objective of the company getting the best results for each channel, there’s a research department, which as part of its activities is the analysis of the audience’s results of each channel and explain them. These analyses are shared with the programmers to inform them and help them evaluate each situation that impacts on the channel. The objective is always the growth of the channels’ audience.
The internship inserted into the non-teaching component of the MA Science of Communication – Strategic Communication is the main focus through all the topics in this report. Fox International Channels is a company owned by 21st Century FOX. In Portugal the main focus are producing and transmitting entertainment and factual contents (FOX, FOX Life, FOX Movies, FOX Crime, FOX Comedy, NGC and 24 Kitchen). Being the objective of the company getting the best results for each channel, there’s a research department, which as part of its activities is the analysis of the audience’s results of each channel and explain them. These analyses are shared with the programmers to inform them and help them evaluate each situation that impacts on the channel. The objective is always the growth of the channels’ audience.
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Research Audiências Análises Estudos Pesquisas Programação televisiva Research TV programming TV ratings Analysis Studies