A carregar...
Publicação
Positioning El Corte Inglés Lisbon as a must visit destination: building up a holistic concierge for tourists
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.3 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper explores the potential for El Corte Inglés (ECI) Lisbon to emerge as a must-visit
destination for international tourists by focusing on luxury retail strategies. The study
analyses global and Portuguese tourism, luxury retail, and consumer behaviours. Methodologically, primary data from a tourist survey and interviews were conducted. As a
focus, specific tourist services that ECI Lisbon provides will be analysed, around which
relevant recommendations are given. The research eventually put forward propositions that
highlight building up a holistic concierge for tourists.
Descrição
Palavras-chave
Travel retail Luxury Tourist services El Corte Inglés Department store