Publicação
Positioning El Corte Inglés Lisbon as a must visit destination: building up a holistic concierge for tourists
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Risques, Inês | |
| dc.contributor.advisor | Maincourt, Christophe | |
| dc.contributor.author | Ning, Zhiyue | |
| dc.date.accessioned | 2025-08-28T13:16:13Z | |
| dc.date.available | 2025-08-28T13:16:13Z | |
| dc.date.issued | 2025-01-17 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This paper explores the potential for El Corte Inglés (ECI) Lisbon to emerge as a must-visit destination for international tourists by focusing on luxury retail strategies. The study analyses global and Portuguese tourism, luxury retail, and consumer behaviours. Methodologically, primary data from a tourist survey and interviews were conducted. As a focus, specific tourist services that ECI Lisbon provides will be analysed, around which relevant recommendations are given. The research eventually put forward propositions that highlight building up a holistic concierge for tourists. | pt_PT |
| dc.identifier.tid | 203989961 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/187078 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Travel retail | pt_PT |
| dc.subject | Luxury | pt_PT |
| dc.subject | Tourist services | pt_PT |
| dc.subject | El Corte Inglés | pt_PT |
| dc.subject | Department store | pt_PT |
| dc.title | Positioning El Corte Inglés Lisbon as a must visit destination: building up a holistic concierge for tourists | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |
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