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This thesis examines the impact of different framing strategies in women’s leadership
development programs (WLDPs) on early career women’s leadership outcomes using a
between-subjects experimental design (n=144). By manipulating motivational, scarcity, and
neutral framing, the study explores their influence on career ambitions, intentions to apply,
leadership self-efficacy and self-identity (LSI), and motivation to lead. Although no
statistically significant differences were found, the findings hint at complementary benefits of
motivational and neutral framing, suggesting their combined use may balance optimism with
realism. The study contributes to the growing body of research on WLDPs, offering insights
for future interventions and program design.
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Leadership Women’s leadership development programs Motivation to lead Leadership self-efficacy Leadership self-identity Career aspirations Leadership aspirations Intention to apply Early career women Emerging women leaders Leadership outcomes
