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Content management manual for knowledge sharing platform
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 314.61 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study is structured as a Directed Research Internship Work Project. The purpose is to
develop an overview of a content management manual for a retailer’s (“The Company”)
knowledge sharing platform. This platform is to be implemented in the retailer’s intranet and
its main objectives are: inform, empower, accelerate, inspire and retain employees. We started
by considering the themes that should be included in the platform, followed by user
segmentation and a list of formats. Benchmarking with other companies allowed us to find the
best approach for the platform structure and select governance and KPIs. Limitations and
recommendations are also discussed.
Descrição
Directed research internship
Palavras-chave
Knowledge sharing platform Intranet Retail Platforms