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How to achieve a breakthrough with Pestana Collection Hotels - developing physical evidence and process for Pestana Collection Hotels
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.21 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market
trends, consumer behavior, and strategic challenges. It explores brand perception, customer
decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies.
Findings highlight opportunities for growth, innovation, and customer engagement in the evolving
luxury hospitality landscape. Additionally, it examines the impact of physical evidence and service
processes on guest experience. Through the application of the servicescape model and service
blueprinting, the report highlights strategic initiatives aimed at enhancing brand identity and
elevating customer satisfaction.
Descrição
Palavras-chave
Brand growth Brand positioning Brand visibility Communication strategy Customer loyalty Hospitality industry Luxury marketing Marketing plan Marketing strategy Pestana collection hotel Upper-upscale hotels Physical evidence Servicescape model Process Service blueprinting Customer experience