Publicação
How to achieve a breakthrough with Pestana Collection Hotels - developing physical evidence and process for Pestana Collection Hotels
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Oliveira, Gonçalo Matos | |
| dc.contributor.author | Loureiro, Marta Falardo Carneiro Rilhas | |
| dc.date.accessioned | 2025-07-22T15:52:14Z | |
| dc.date.embargo | 2030-01-22 | |
| dc.date.issued | 2025-01-22 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market trends, consumer behavior, and strategic challenges. It explores brand perception, customer decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies. Findings highlight opportunities for growth, innovation, and customer engagement in the evolving luxury hospitality landscape. Additionally, it examines the impact of physical evidence and service processes on guest experience. Through the application of the servicescape model and service blueprinting, the report highlights strategic initiatives aimed at enhancing brand identity and elevating customer satisfaction. | pt_PT |
| dc.identifier.tid | 203959140 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/185458 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Brand growth | pt_PT |
| dc.subject | Brand positioning | pt_PT |
| dc.subject | Brand visibility | pt_PT |
| dc.subject | Communication strategy | pt_PT |
| dc.subject | Customer loyalty | pt_PT |
| dc.subject | Hospitality industry | pt_PT |
| dc.subject | Luxury marketing | pt_PT |
| dc.subject | Marketing plan | pt_PT |
| dc.subject | Marketing strategy | pt_PT |
| dc.subject | Pestana collection hotel | pt_PT |
| dc.subject | Upper-upscale hotels | pt_PT |
| dc.subject | Physical evidence | pt_PT |
| dc.subject | Servicescape model | pt_PT |
| dc.subject | Process | pt_PT |
| dc.subject | Service blueprinting | pt_PT |
| dc.subject | Customer experience | pt_PT |
| dc.title | How to achieve a breakthrough with Pestana Collection Hotels - developing physical evidence and process for Pestana Collection Hotels | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master's Degree in Management from the Nova School of Business and Economics | pt_PT |