A carregar...
Publicação
Real estate in Portugal: student accommodation field lab - analyzing the offerings of Lisbon's student housing market
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 618.53 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This research addresses the student housing market in Lisbon, marked by growing demand and
insufficient, suitable supply. The study aims to create a market-oriented offer to meet changing
needs. Methods include literature review, qualitative interviews, a perceptual map, and conjoint
analysis, leading to a detailed marketing plan. Results show a market gap based on customer
perceptions of the companies Idealista, Uniplaces, Airbnb, JLL, and Milestone, and identify
distinct student preferences for accommodation features. The study highlights a significant gap
between supply and demand and suggests ways to bridge it.
Descrição
Palavras-chave
Student housing Lisbon Stakeholder interviews Perceptual map Conjoint analysis