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Real estate in Portugal: student accommodation field lab - analyzing the offerings of Lisbon's student housing market

2025-01-24Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorLaghaie, Arash
dc.contributor.authorVieira, Marta Rocha
dc.date.accessioned2025-07-22T14:20:40Z
dc.date.embargo2028-01-24
dc.date.issued2025-01-24
dc.date.submitted2024-12-17
dc.description.abstractThis research addresses the student housing market in Lisbon, marked by growing demand and insufficient, suitable supply. The study aims to create a market-oriented offer to meet changing needs. Methods include literature review, qualitative interviews, a perceptual map, and conjoint analysis, leading to a detailed marketing plan. Results show a market gap based on customer perceptions of the companies Idealista, Uniplaces, Airbnb, JLL, and Milestone, and identify distinct student preferences for accommodation features. The study highlights a significant gap between supply and demand and suggests ways to bridge it.pt_PT
dc.identifier.tid203959086pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/185452
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectStudent housing Lisbonpt_PT
dc.subjectStakeholder interviewspt_PT
dc.subjectPerceptual mappt_PT
dc.subjectConjoint analysispt_PT
dc.titleReal estate in Portugal: student accommodation field lab - analyzing the offerings of Lisbon's student housing marketpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations