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Publicação
How to upscale the luxury hospitality sector in Tunisia in order to attract more wealthy luxury guests
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Orientador(es)
Resumo(s)
This Work Project aims at investigating on how Tunisia can evolve towards Luxury Tourism,
moving from Low-Cost Tourism that is currently dominant. The low-cost type of tourism
tends to be harmful to the country's environment and affects its economic evolution. Tunisia
has a great potential to be a part of this journey thanks to its ancient culture, location, and
nature. To offer solutions, we developed a case study research investigating countries that
have been in the same situation as Tunisia and succeed to enter the luxury tourism
sector, combined with a primary research to understand people's attitudes toward Tunisia.
Descrição
Palavras-chave
Place marketing Tunisia Luxury tourism