Publicação
How to upscale the luxury hospitality sector in Tunisia in order to attract more wealthy luxury guests
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.author | Jbara, Skander | |
| dc.date.accessioned | 2025-05-09T15:57:02Z | |
| dc.date.available | 2025-05-09T15:57:02Z | |
| dc.date.issued | 2023-06-07 | |
| dc.date.submitted | 2022-12-17 | |
| dc.description.abstract | This Work Project aims at investigating on how Tunisia can evolve towards Luxury Tourism, moving from Low-Cost Tourism that is currently dominant. The low-cost type of tourism tends to be harmful to the country's environment and affects its economic evolution. Tunisia has a great potential to be a part of this journey thanks to its ancient culture, location, and nature. To offer solutions, we developed a case study research investigating countries that have been in the same situation as Tunisia and succeed to enter the luxury tourism sector, combined with a primary research to understand people's attitudes toward Tunisia. | pt_PT |
| dc.identifier.tid | 203515285 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/182928 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Place marketing | pt_PT |
| dc.subject | Tunisia | pt_PT |
| dc.subject | Luxury tourism | pt_PT |
| dc.title | How to upscale the luxury hospitality sector in Tunisia in order to attract more wealthy luxury guests | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |