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Creating value through sustainability: the case of MotoGp and Dorna Sports - MotoGp as a force for sustainability: a positive ecosystem
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| 1.26 MB | Adobe PDF |
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Resumo(s)
(100 words maximum): Sustainability has emerged as a critical priority in motorsports,
a resource-intensive sector. This study examines how MotoGP, under the management of Dorna
Sports, integrates sustainable practices to balance sporting performance, environmental
responsibility, and economic value. By critically analyzing operations, brand perception, and
stakeholder relationships, the research explores the impact of sustainability on MotoGP’s
operating model and public image. The findings highlight key innovations and initiatives that
position MotoGP as a benchmark for sustainable transformation, offering valuable insights for
the motorsport industry and the broader automotive sector.
Descrição
Palavras-chave
Sport management MotoGp Dorna Sports Motorsports Sustainability Innovations Triple bottom line Green governance Social impact Sponsors Sustainable marketing Circular economy Brand awareness MotoE Non-endemic sponsors Sponsorship strategy Green operations Sustainable logistics Carbon footprint reduction Calendar optimization Sustainable practices Freight operations Young generations Rebranding