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Creating value through sustainability: the case of MotoGp and Dorna Sports - MotoGp as a force for sustainability: a positive ecosystem

2025-01-24Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCaetano, Inês
dc.contributor.authorBadari, Costanza Carola
dc.date.accessioned2025-04-01T10:05:06Z
dc.date.available2025-04-01T10:05:06Z
dc.date.issued2025-01-24
dc.date.submitted2024-12-17
dc.description.abstract(100 words maximum): Sustainability has emerged as a critical priority in motorsports, a resource-intensive sector. This study examines how MotoGP, under the management of Dorna Sports, integrates sustainable practices to balance sporting performance, environmental responsibility, and economic value. By critically analyzing operations, brand perception, and stakeholder relationships, the research explores the impact of sustainability on MotoGP’s operating model and public image. The findings highlight key innovations and initiatives that position MotoGP as a benchmark for sustainable transformation, offering valuable insights for the motorsport industry and the broader automotive sector.pt_PT
dc.identifier.tid203925599pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/181751
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectSport managementpt_PT
dc.subjectMotoGppt_PT
dc.subjectDorna Sportspt_PT
dc.subjectMotorsportspt_PT
dc.subjectSustainabilitypt_PT
dc.subjectInnovationspt_PT
dc.subjectTriple bottom linept_PT
dc.subjectGreen governancept_PT
dc.subjectSocial impactpt_PT
dc.subjectSponsorspt_PT
dc.subjectSustainable marketingpt_PT
dc.subjectCircular economypt_PT
dc.subjectBrand awarenesspt_PT
dc.subjectMotoEpt_PT
dc.subjectNon-endemic sponsorspt_PT
dc.subjectSponsorship strategypt_PT
dc.subjectGreen operationspt_PT
dc.subjectSustainable logisticspt_PT
dc.subjectCarbon footprint reductionpt_PT
dc.subjectCalendar optimizationpt_PT
dc.subjectSustainable practicespt_PT
dc.subjectFreight operationspt_PT
dc.subjectYoung generationspt_PT
dc.subjectRebrandingpt_PT
dc.titleCreating value through sustainability: the case of MotoGp and Dorna Sports - MotoGp as a force for sustainability: a positive ecosystempt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations