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Puszcza niepolomice field lab on sustainability - what are the potential benefits for puszcza niepolomice by adopting sustainable practices, in terms of stakeholder management, community fan engagement, and sponsorship opportunities
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Resumo(s)
The Work Project in this Field Lab explores how the Polish football club Puszcza
Niepołomice, known for its connection to the local community and natural environment, can
implement environmental sustainability strategies and use them for operational, social, and
financial benefits.
The research uses a quantitative method approach with stakeholder surveys through
program Qualtrics, and secondary research..
The findings identified significant benefits of sustainability, including enhanced
stakeholder engagement, fan loyalty, and sponsorship opportunities.
By adopting these strategies and addressing these challenges, Puszcza Niepołomice can
become a sustainability leader in Polish football, creating long-term growth, community
engagement, and brand visibility. The thesis concludes with actionable recommendations to
guide the club´s transition to a sustainable future.
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Puszcza niepolomice Field lab Sustainability Sports management Stakeholders Fan engagement Sponsorships