Publicação
Puszcza niepolomice field lab on sustainability - what are the potential benefits for puszcza niepolomice by adopting sustainable practices, in terms of stakeholder management, community fan engagement, and sponsorship opportunities
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Caetano, Inês | |
| dc.contributor.author | Strømskog, Magnus Eilertsen | |
| dc.date.accessioned | 2025-03-31T09:45:53Z | |
| dc.date.embargo | 2027-12-15 | |
| dc.date.issued | 2025-01-24 | |
| dc.date.submitted | 2024-12-15 | |
| dc.description.abstract | The Work Project in this Field Lab explores how the Polish football club Puszcza Niepołomice, known for its connection to the local community and natural environment, can implement environmental sustainability strategies and use them for operational, social, and financial benefits. The research uses a quantitative method approach with stakeholder surveys through program Qualtrics, and secondary research.. The findings identified significant benefits of sustainability, including enhanced stakeholder engagement, fan loyalty, and sponsorship opportunities. By adopting these strategies and addressing these challenges, Puszcza Niepołomice can become a sustainability leader in Polish football, creating long-term growth, community engagement, and brand visibility. The thesis concludes with actionable recommendations to guide the club´s transition to a sustainable future. | pt_PT |
| dc.identifier.tid | 203925327 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181706 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Puszcza niepolomice | pt_PT |
| dc.subject | Field lab | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Sports management | pt_PT |
| dc.subject | Stakeholders | pt_PT |
| dc.subject | Fan engagement | pt_PT |
| dc.subject | Sponsorships | pt_PT |
| dc.title | Puszcza niepolomice field lab on sustainability - what are the potential benefits for puszcza niepolomice by adopting sustainable practices, in terms of stakeholder management, community fan engagement, and sponsorship opportunities | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |