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Unlocking new revenue opportunities through strategic reflection and innovation: how can Abraço enhance its psychological consultation service into a sustainable revenue stream?
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Orientador(es)
Resumo(s)
Abraço is a Portuguese non-profit organisation dedicated to supporting individuals affected by
HIV, AIDS, and other sexually transmitted infections, while also promoting public health and
social initiatives. This work project examines innovative strategies to strengthen Abraço's
operational and financial sustainability by enhancing existing revenue streams and introducing
a new one. Therefore, the scope of the analysis consists of improving the psychological
consultation and food service units, alongside developing a go-to-market strategy for a new
business unit: a soft skills training programme to meet community needs while generating
sustainable income.
Descrição
Palavras-chave
Social impact Financial sustainability Psychological consultation Food service Cafeteria Catering service Non-Profit Organisation Social inclusion Soft skills Market analysis Benchmark Value preposition HIV AIDS Sexually Transmitted Diseases Partnerships Pricing structure Website optimisation Capacity Revenue diversification Market positioning Go-to-Market Strategy Human Resources Management Employability Lisbon Business unit Corporate Social Responsibility Feasibility