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Unlocking new revenue opportunities through strategic reflection and innovation: how can Abraço enhance its psychological consultation service into a sustainable revenue stream?

2025-01-23Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorPita, José Miguel
dc.contributor.authorCosta, Inês de Jesus Avelino Pombo e
dc.date.accessioned2025-03-31T08:28:38Z
dc.date.available2025-03-31T08:28:38Z
dc.date.issued2025-01-23
dc.date.submitted2025-01-23
dc.description.abstractAbraço is a Portuguese non-profit organisation dedicated to supporting individuals affected by HIV, AIDS, and other sexually transmitted infections, while also promoting public health and social initiatives. This work project examines innovative strategies to strengthen Abraço's operational and financial sustainability by enhancing existing revenue streams and introducing a new one. Therefore, the scope of the analysis consists of improving the psychological consultation and food service units, alongside developing a go-to-market strategy for a new business unit: a soft skills training programme to meet community needs while generating sustainable income.pt_PT
dc.identifier.tid203925246pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/181694
dc.language.isoengpt_PT
dc.subjectSocial impactpt_PT
dc.subjectFinancial sustainabilitypt_PT
dc.subjectPsychological consultationpt_PT
dc.subjectFood servicept_PT
dc.subjectCafeteriapt_PT
dc.subjectCatering servicept_PT
dc.subjectNon-Profit Organisationpt_PT
dc.subjectSocial inclusionpt_PT
dc.subjectSoft skillspt_PT
dc.subjectMarket analysispt_PT
dc.subjectBenchmarkpt_PT
dc.subjectValue prepositionpt_PT
dc.subjectHIVpt_PT
dc.subjectAIDSpt_PT
dc.subjectSexually Transmitted Diseasespt_PT
dc.subjectPartnershipspt_PT
dc.subjectPricing structurept_PT
dc.subjectWebsite optimisationpt_PT
dc.subjectCapacitypt_PT
dc.subjectRevenue diversificationpt_PT
dc.subjectMarket positioningpt_PT
dc.subjectGo-to-Market Strategypt_PT
dc.subjectHuman Resources Managementpt_PT
dc.subjectEmployabilitypt_PT
dc.subjectLisbonpt_PT
dc.subjectBusiness unitpt_PT
dc.subjectCorporate Social Responsibilitypt_PT
dc.subjectFeasibilitypt_PT
dc.titleUnlocking new revenue opportunities through strategic reflection and innovation: how can Abraço enhance its psychological consultation service into a sustainable revenue stream?pt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations