A carregar...
Publicação
Leveraging digital transformation to enhance remote customer experiences
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 503.77 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis explores the transformative impact of digital sales strategies on customer satisfaction
and experience in online retail. It investigates how digital tools like AI and VR influence
consumer engagement and satisfaction, emphasizing personalized and immersive shopping
experiences. Through quantitative analysis, with a survey of consumers, the study finds that
advanced technologies enhance customer satisfaction. These technologies create more
interactive, engaging, and personalized shopping experiences, thus leading to increased
consumer satisfaction and loyalty. The research provides insights for businesses seeking to
leverage digital transformation to improve customer experience and satisfaction in the evolving
digital retail landscape.
Descrição
Palavras-chave
Digital transformation Sales Customer satisfaction Strategy