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Smart circularity: exploring the impact of artificial intelligence on the circular economy - building block B: business models
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Resumo(s)
This paper investigates the transformative role of artificial intelligence (AI) in the circular
economy (CE), emphasizing one of the three core building blocks: optimizing circular
business models. Highlighting CE as a sustainable alternative to the linear economy, the study
develops a conceptual framework to underscore how various AI applications positively
influence each business model innovation, promoting circularity. The framework aims to
guide managers in transitioning to circular business models while sustaining a circular
advantage with the help of AI. The study underscores AI's potential to drive innovation and
efficiency, reshaping economic models in an environmentally conscious manner.
Descrição
Palavras-chave
Artificial intelligence Circular economy Digital transformation Circular business models Circular advantage