Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/181254| Título: | Strategy development for an innovative service: business & revenue model definition |
| Autor: | Mendes, Tomás de Almeida Silva Moura |
| Orientador: | Delgado, João Pedro |
| Palavras-chave: | B2b strategies B2b pricing strategy Tiered offering Pricing ai services Ai |
| Data de Defesa: | 2-Fev-2024 |
| Resumo: | This paper is divided into two main blocks. The first comprises a situation analysis (internal and external) of INCM and its advanced AI certification system, AICeBlock. Main takeaways reveal that INCM's strong setup positions it well to launch this service into a growing, low competition market. The second part details an action plan to optimize this service's potential. Main takeaways reveal that INCM should adopt a B2B approach while implementing a tiered pricing and product offering strategy. This plan is projected over a 5-year period and its goal is to drive real, actionable growth for AICeBlock’s embryo company, INCM. |
| URI: | http://hdl.handle.net/10362/181254 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Strategy_Development_for_an_Inovative_Service_Business_and_Revenue_Model_Definition_TomasMendes.pdf | 1,5 MB | Adobe PDF | Ver/Abrir Acesso Restrito. Solicitar cópia ao autor! |
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