Publicação
Strategy development for an innovative service: business & revenue model definition
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Delgado, João Pedro | |
| dc.contributor.author | Mendes, Tomás de Almeida Silva Moura | |
| dc.date.accessioned | 2025-03-25T10:16:06Z | |
| dc.date.embargo | 2026-12-19 | |
| dc.date.issued | 2024-02-02 | |
| dc.date.submitted | 2023-12-19 | |
| dc.description.abstract | This paper is divided into two main blocks. The first comprises a situation analysis (internal and external) of INCM and its advanced AI certification system, AICeBlock. Main takeaways reveal that INCM's strong setup positions it well to launch this service into a growing, low competition market. The second part details an action plan to optimize this service's potential. Main takeaways reveal that INCM should adopt a B2B approach while implementing a tiered pricing and product offering strategy. This plan is projected over a 5-year period and its goal is to drive real, actionable growth for AICeBlock’s embryo company, INCM. | pt_PT |
| dc.identifier.tid | 203901622 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181254 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | B2b strategies | pt_PT |
| dc.subject | B2b pricing strategy | pt_PT |
| dc.subject | Tiered offering | pt_PT |
| dc.subject | Pricing ai services | pt_PT |
| dc.subject | Ai | pt_PT |
| dc.title | Strategy development for an innovative service: business & revenue model definition | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |
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