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The market that X left behind: a strategic analysis of threads by Meta and its ascension in the social media industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.54 MB | Adobe PDF |
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Resumo(s)
This paper presents a case study on Twitter, until March 2024, that delves into its transformative
journey, examining the company’s business model and how it was restructured after the acquisition
by Elon Musk. This includes strategic analysis of value propositions and how the company
differentiates itself on the social media industry. Additionally, it encompasses strategic debates
about the company’s rebranding and introduction of new revenue streams. Finally, for the
Individual Part, an analysis of the new competitor Threads by Meta and its strategic dynamics in
the market was conducted.
Descrição
Palavras-chave
Threads Meta X Social media Value propositions Competitive advantage Content moderation Public text-sharing Relaxed environment